hraness

history

the company, sourced and dated — dynalist, the 2020 beta, and building in public without vc.

the dynalist years2015–2019

shida li and erica xu meet at waterloo, build the outliner dynalist as students, and learn exactly what a notes product costs — before obsidian exists.

  1. 2015-03omniflow beginsshida li and erica xu — waterloo students — start 'omniflow,' a web outliner, as a side project. it is the direct ancestor of both dynalist and obsidian.reporteddynalist forum, 2016-11-09ericaxu.com, n.d.
  2. 2015-07omniflow becomes dynalistafter a hacker news front-page post and a product hunt top-ten, omniflow is renamed dynalist — partly over potential conflict with the omni group.reporteddynalist forum, 2016-11-09ericaxu.com, n.d.
  3. 2015dynalist becomes the runwaydynalist grows into a freemium outlining saas run by two people — and its revenue later lets them build obsidian without outside money.inferreddynalist forum, 2016-11-09dynalist, 2015
  4. 2019-05the local-first paperink & switch publishes 'local-first software: you own your data, in spite of the cloud' — kleppmann, wiggins, van hardenberg, mcgranaghan — naming the architecture obsidian is about to ship as a product.reportedink & switch, 2019-05ink & switch, 2017

the betaearly–mid 2020

a quarantine project becomes a private discord alpha, then a public beta — local files, backlinks, a graph view, and the plugin registry repo created before launch.

  1. 2020-01conceived in quarantineobsidian is conceived during covid quarantine — erica had carried the idea for about two years; a fan wiki claims the first line of code was written january 31, 2020, which is plausible but single-source and weak.reportedness labs, 2021all-in-obsidian (li3huo.com), 2026
  2. 2020-03-30v0.0.1desktop v0.0.1 — the earliest release in the official changelog, and the first distributable electron build. access stays limited to alpha testers.confirmedobsidian, 2020-03-30
  3. 2020-04-10rapid alpha iterationv0.1.0 ships inside two weeks of v0.0.1; the obsidian.md homepage is live and archived the same day.confirmedobsidian, 2020-04-10internet archive, 2020-04-10
  4. 2020-05-08plugin registry pre-stagedthe obsidian-releases github repo — later home of the community plugin and theme registries — is created three weeks before the public beta. the plugin economy was planned, not emergent.confirmedgithub, 2020-05-08
  5. 2020-05-19the forum goes livethe obsidian forum's first topics are timestamped may 19–20 — licat is user #1, silver user #2, invited by him. the community infrastructure is populated in the final days of the private beta.confirmedobsidian forum, 2020obsidian forum, 2020-05-19obsidian forum, 2020-05-19
  6. 2020-05-24catalyst insider buildschangelog v0.6.4 notes catalyst license holders can enable insider builds — the early-access paid tier exists before the public launch.confirmedobsidian, 2020-05-24
  7. 2020-05-27the show hn launcherica posts 'show hn: obsidian — a knowledge base that works on local markdown files.' it reaches ~1,087 points. in the thread she names the three values: local-first, plain-text markdown, and 'linking like an ide.' publish is already planned but 'not yet available.'confirmedhacker news, 2020-05-27product hunt, 2020-05-27
  8. 2020-05-30dynalist hands its users overthe dynalist blog tells its users the public beta 'was launched two days ago' — 'obsidian values connections more, whereas dynalist values structures more… we will develop and maintain dynalist as usual.'confirmeddynalist blog, 2020-05-30dynalist forum, 2020-05-30

building in publiclate 2020–2021

publish before sync, catalyst before launch, mobile within fourteen months — the no-vc business model assembles itself in public while the plugin economy takes off.

  1. 2020-07-18the pricing menuthe wayback pricing snapshot already shows the whole business model: personal use free, catalyst from $25 one-time, commercial $50/user/year, sync early-bird $4/month, publish early-bird $8/month/site — services pre-sold before sync shipped.confirmedinternet archive, 2020-07-18
  2. 2020-08-27the name explainedsilver answers 'why is obsidian named so?' — 'if your raw, unstable thoughts are lava, then obsidian is… well, obsidian. it is your crystallized (and beautiful) knowledge.' plus minecraft: the hardest block in the game.confirmedobsidian forum, 2020-08-27
  3. 2020-09-30obsidian publish shipsv0.9.2 ships the publish plugin — obsidian publish, the paid site-publishing service, is live. publish actually predates sync as the first add-on.confirmedobsidian, 2020-09-30
  4. 2020-10-29the plugin directoryv0.9.8 adds the in-app community plugin browser — the formal start of the plugin economy that becomes the moat.confirmedobsidian, 2020-10-29obsidian, 2026-05-12
  5. 2020-12-07obsidian syncobsidian sync becomes purchasable on insider builds — end-to-end encryption, selective sync, version history — and reaches the public channel about a week later.confirmedobsidian, 2020-12-07obsidian, 2020-12-16
  6. 2021-03-17mobile closed betamobile v0.0.12 — the first changelogged mobile build, in closed beta for catalyst vips.confirmedobsidian, 2021-03-17obsidian forum, 2021-03-05
  7. 2021-07-07mobile shipsmobile v1.0.0 goes public on ios and android; the public-facing launch lands july 12 — #1 product of the day on product hunt, 760 points on hn.confirmedobsidian, 2021-07-07product hunt, 2021-07-12hacker news, 2021-07-12
  8. 2021-07-01early-bird endgamesilver announces early-bird pricing ends september 30 — and in the same post tells users which free alternatives (icloud, git, hugo) work instead. buyers who paid once keep the discount for life.confirmedobsidian, 2021-07-01
  9. 2021-09-21first obsidian octoberthe first obsidian october — a community build event for plugins and themes. the judges include liam, mgmeyers, argentum, and kepano — community members who later joined or shaped the team.confirmedobsidian, 2021-09-21
  10. 2021-11-10live previewv0.13.0 introduces experimental live preview — wysiwyg-style editing, the most-requested feature since launch; it becomes the default editor a month later.confirmedobsidian, 2021-11-10obsidian, 2021-12-09obsidian, 2021-12-15
  11. 2021-12-08gems of the yearsilver opens the first named gems of the year awards — 'that time of the year again' implies a 2020 precursor that was never formally named.confirmedobsidian, 2021-12-08obsidian, 2022-01-25

the kepano era2022–2023

1.0, canvas, and the author of the most-installed theme becomes ceo — 'file over app' turns the architecture into a public philosophy.

  1. 2022-10-13obsidian 1.0obsidian 1.0.0 drops the beta label — a redesigned ui (contracted to kepano), tabs, tab stacks, theme versioning. hn: ~1,329 points, 565 comments. erica notes the first private beta users came 'from a comment under a hn thread about org-roam.'confirmedobsidian, 2022-10-13obsidian, 2022-10hacker news, 2022-10
  2. 2022-12-05canvascanvas enters early access — an infinite spatial canvas for notes, images, and embeds — and reaches everyone december 23. its show hn becomes the highest-scoring obsidian submission ever: 1,380 points.confirmedobsidian, 2022-12-05obsidian, 2022-12-23hacker news, 2022-12-20
  3. 2023-02-06kepano becomes ceosteph ango — kepano, the minimal theme author who pitched the founders rather than the reverse — joins full-time as ceo. 'there are no investors pushing us to compromise on these values.'confirmedobsidian, 2023-02-06obsidian forum, 2023-02the verge, 2025-08-18
  4. 2023-04-18publish repriced downpublish is repriced down to $96/year or $10/month per site — the first of several kepano-era price cuts.confirmedobsidian, 2023-04-18
  5. 2023-05-09pdf supportv1.3 adds built-in pdf reading and annotation.confirmedobsidian, 2023-05-09
  6. 2023-06-01new icon, first statskepano's first company byline: the new gem-style icon, the knapping metaphor, and the first official stats — ~1,000 community plugins, 100,000 discord members, 1 million downloads on the latest release. the blog and changelog pages debut the same day.confirmedobsidian, 2023-06-01
  7. 2023-08-31propertiesproperties ships to all users — a structured yaml-frontmatter ui that makes obsidian viable as a lightweight database, and the ground bases later builds on.confirmedobsidian, 2023-08-31
  8. 2023-11-21beyond a million userskepano announces sync expansion — 10 vaults, 100 gb, regional servers — and says obsidian has 'grown beyond a million users.' self-reported; the company runs no analytics.confirmedobsidian, 2023-11-21

recent history2024–

web clipper, bases, audits, a cli for agents — the product keeps compounding while the industry around it pivots to ai.

  1. 2023-12-01first security auditcure53 completes the first third-party security audit of the apps; a second follows a year later. the audit cadence becomes annual.confirmedobsidian, 2025obsidian, 2025-12
  2. 2024-03-20sync standarda cheaper sync standard plan launches at $4/month billed yearly — answering the pricing critique with a lower rung.confirmedobsidian, 2024-03-20hacker news, 2024-03-20
  3. 2024-08-24the five-hour outagea ~5-hour outage takes down sync, publish, login, and signup — a forced reboot plus a misconfigured auto-restart. licat posts the postmortem on discord; it survives via a lemmy mirror.confirmedlemmy, 2024-08-24
  4. 2024-11-11web clipperobsidian web clipper launches — 'save the web': a free, mit-licensed browser extension that clips and highlights pages into durable markdown, led by kepano.confirmedobsidian, 2024-11-11github, 2024-08-29obsidian, 2024-11
  5. 2025-02-20free for work'obsidian is now free for work' — the $50/user/year commercial license becomes optional. the post reveals over 10,000 organizations use obsidian, with thousands of daily employee-users at amazon and google each (self-reported).confirmedobsidian, 2025-02-20hacker news, 2025-02-20
  6. 2025-08-18basesbases reaches all users — database-style views over note properties, saved as plain .base files. the biggest core-feature addition since canvas, and the flashpoint of the 'scope creep' debate.confirmedobsidian, 2025-05-21obsidian, 2025-08-18hacker news, 2025-08-18
  7. 2025-12-01the sync auditsobsidian publishes the cure53 and trail of bits sync audits together — including a disclosed high-severity weak-randomness flaw that could have allowed recovery of encrypted files, remediated and validated.confirmedobsidian, 2025-12trail of bits via obsidian.md, 2025-12
  8. 2026-02-27the obsidian clithe obsidian cli debuts in v1.12 — 'read, search, and write to your vault programmatically. give agentic tools the ability to interact with your vault' — plus headless sync for servers.confirmedobsidian, 2026-02-27obsidian, 2026obsidian, 2025
  9. 2026-05-12the community directory relaunchcommunity.obsidian.md relaunches with a developer dashboard and automated per-version security review — because coding agents flooded the queue: 4,000+ plugins and themes, 120m+ downloads, a 2,300-submission backlog cleared.confirmedobsidian, 2026-05-12hacker news, 2026-05-12

AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.